{
  "schemaVersion": "1.0.0",
  "reportId": "audi-q6-etron-western-europe-market-reach-2026-11",
  "slug": "audi-q6-etron-western-europe",
  "path": "/reports/audi-q6-etron-western-europe/",
  "brand": "Audi",
  "parentGroup": "Volkswagen Group",
  "model": "Q6 e-tron / SQ6 e-tron",
  "reportTitle": {
    "en": "Audi Q6 e-tron / SQ6 e-tron Western Europe Market Reach Analysis Report",
    "zh": "奥迪 Q6 e-tron / SQ6 e-tron 西欧市场触达分析报告"
  },
  "industry": "Automotive",
  "geographicScope": "Western Europe",
  "researchPeriod": "2024 Q4 – 2026 November",
  "reportDate": "2026-11-09",
  "sourceDocument": "Audi Q6 e-tron / SQ6 e-tron Western Europe Market Reach Analysis Report (PDF, 11 pages, dated 2026-11-09)",
  "availableLanguages": [
    "en",
    "zh"
  ],
  "defaultLanguage": "en",
  "executiveSummary": {
    "en": "This report reconstructs the public-discussion lifecycle of the Audi Q6 e-tron and SQ6 e-tron in Western Europe, from first order announcements in 2024 Q4 to the Sportback launch in 2026 Q4. Attention peaked at the 2026 Q1 market launch and still stood at 69% of that peak in 2026 Q4. The narrative then inverted: platform and technology discussion fell from 41% to 12%, while software rose from 3% to 37%. Software and usability issues now account for 45% of negative feedback; the SQ6 e-tron carries 31% negative sentiment, 5.25× the Q6's mechanical-failure incidence and a value critique centred on its €93,800 price. The Q6 e-tron remains the franchise: 78% of discussion, 68% positive sentiment and a strongly positive net brand impact.",
    "zh": "本报告还原奥迪 Q6 e-tron 与 SQ6 e-tron 在西欧的公共讨论生命周期，覆盖 2024 Q4 首批订单公布至 2026 Q4 Sportback 版本上市。关注度在 2026 Q1 正式上市时达到峰值，至 2026 Q4 仍保留峰值的 69%。讨论叙事随后反转：平台与技术话题占比由 41% 降至 12%，软件话题由 3% 升至 37%。软件与易用性问题目前占全部负面反馈的 45%；SQ6 e-tron 负面情绪达 31%，机械故障报告率为 Q6 的 5.25×，价值质疑集中在其 €93,800 起售价。Q6 e-tron 仍是销量与口碑支柱：讨论占比 78%，正面情绪 68%，净品牌影响为强正面。"
  },
  "keyInsights": [
    {
      "title": {
        "en": "Attention held far longer than the segment norm.",
        "zh": "关注度留存显著长于细分市场常态。"
      },
      "evidence": {
        "en": "Discussion peaked at 100 in 2026 Q1 and still stood at 69 in 2026 Q4. The report states the family retained ~70% of peak visibility through the first six months of customer deliveries, against a typical decline of more than 70% within three months for premium EV launches.",
        "zh": "讨论量在 2026 Q1 达到 100 的峰值，至 2026 Q4 仍为 69。原报告指出，该车型线在客户交付后的前六个月保有约 70% 的峰值可见度；作为对照，高端电动车上市后三个月内通常会出现超过 70% 的关注度下滑。"
      },
      "implication": {
        "en": "The launch window is still open. Budget should follow ownership proof, not another awareness wave.",
        "zh": "上市窗口仍然打开。预算应跟随“用车实证”，而非再一轮知名度投放。"
      }
    },
    {
      "title": {
        "en": "The conversation flipped from platform hype to ownership reality.",
        "zh": "讨论重心已从平台热度转向真实用车体验。"
      },
      "evidence": {
        "en": "Platform and technology fell from 41% to 12% of discussion; software rose from 3% to 37%, real-world range from 2% to 16% and dealer delivery experience from 1% to 7%.",
        "zh": "平台与技术话题占比由 41% 降至 12%；软件话题由 3% 升至 37%，真实续航由 2% 升至 16%，经销商交付体验由 1% 升至 7%。"
      },
      "implication": {
        "en": "Communications built on PPE and 800V architecture now under-serve the questions buyers actually ask.",
        "zh": "以 PPE 平台与 800V 架构为核心的传播，已无法覆盖购车者真正关心的问题。"
      }
    },
    {
      "title": {
        "en": "Software is the single largest reputational risk.",
        "zh": "软件是当前最大的声誉风险。"
      },
      "evidence": {
        "en": "Software and usability issues account for 45% of all negative feedback: infotainment crashes, spontaneous alarm triggers, a broken companion app, failed OTA delivery and persistent Apple CarPlay failures. SQ6 owners report 2.1× the frequency of recurring software bugs.",
        "zh": "软件与易用性问题占全部负面反馈的 45%：信息娱乐系统死机、警报误触发、伴随应用功能失效、OTA 推送失败，以及持续的 Apple CarPlay 连接故障。SQ6 车主报告的反复软件故障频率为 2.1×。"
      },
      "implication": {
        "en": "OTA stability is a brand-level P&L item, not an engineering backlog line.",
        "zh": "OTA 稳定性是品牌层面的损益事项，而非工程待办清单上的一行。"
      }
    },
    {
      "title": {
        "en": "The Q6 e-tron carries the franchise.",
        "zh": "Q6 e-tron 支撑整个车型线的商业基本盘。"
      },
      "evidence": {
        "en": "78% of model-line discussion, 68% positive / 21% neutral / 11% negative sentiment and a strongly positive net brand impact. The report credits the model with rehabilitating Audi's EV credibility in Western Europe.",
        "zh": "占车型线讨论的 78%，情绪结构为 68% 正面 / 21% 中性 / 11% 负面，净品牌影响为强正面。原报告认为该车型恢复了奥迪在西欧的电动车信誉。"
      },
      "implication": {
        "en": "Volume allocation, dealer demonstration and marketing weight should concentrate on the standard car.",
        "zh": "销量分配、经销商试驾资源与传播权重应向标准版集中。"
      }
    },
    {
      "title": {
        "en": "The SQ6 halo has inverted.",
        "zh": "SQ6 的“光环效应”已经反转。"
      },
      "evidence": {
        "en": "Pre-launch share of 28% fell to 18% after deliveries began; 31% negative sentiment, 5.25× mechanical-failure incidence and 72% of negative SQ6 feedback citing poor value at a €93,800 starting price.",
        "zh": "上市前讨论占比 28%，交付开始后降至 18%；负面情绪 31%，机械故障报告率 5.25×，72% 的 SQ6 负面反馈认为 €93,800 起售价不值。"
      },
      "implication": {
        "en": "The performance variant needs a value and reliability reset before it can perform halo duty.",
        "zh": "性能版需要先完成价值与可靠性修复，才可能重新承担光环车型角色。"
      }
    },
    {
      "title": {
        "en": "Distribution power has moved to owners and reviewers.",
        "zh": "传播权力已转向车主与评测机构。"
      },
      "evidence": {
        "en": "Official news and press releases fell from 37% of discussion pre-launch to 7% after deliveries; owner forums rose from 8% to 39%; automotive review platforms remain the largest single channel at 41%.",
        "zh": "官方新闻与新闻稿在讨论中的占比由上市前 37% 降至交付后的 7%；车主论坛由 8% 升至 39%；汽车评测平台仍为最大单一渠道，占 41%。"
      },
      "implication": {
        "en": "Earned, owner-verified content is now the primary reach mechanism.",
        "zh": "由车主验证的 earned content 已成为主要触达机制。"
      }
    },
    {
      "title": {
        "en": "Western Europe is the proving ground — including its weak spot.",
        "zh": "西欧是验证场，也暴露了短板。"
      },
      "evidence": {
        "en": "The region generates 62% of global public discussion. Real-world range runs 20–30% below WLTP at temperatures below 6°C, with the effect concentrated in Northern European markets.",
        "zh": "该地区贡献全球公共讨论的 62%。在低于 6°C 的环境下，真实续航较 WLTP 低 20%–30%，影响集中在北欧市场。"
      },
      "implication": {
        "en": "Cold-weather performance is the region's decisive proof point; silence on it lets the negative narrative set the frame.",
        "zh": "低温表现是该地区最具决定性的实证点；对此沉默，等于让负面叙事设定框架。"
      }
    }
  ],
  "keyMetrics": [
    {
      "value": "69",
      "unit": "%",
      "label": {
        "en": "Attention retained vs launch peak",
        "zh": "关注度相对上市峰值的留存"
      },
      "definition": {
        "en": "Relative discussion volume in 2026 Q4, against the 100 index set at the 2026 Q1 market launch.",
        "zh": "2026 Q4 相对讨论量，以 2026 Q1 正式上市时的 100 指数为基准。"
      },
      "source": {
        "en": "Report p.2 · Reach and Attention Trend",
        "zh": "原报告第 2 页 · 触达与关注趋势"
      }
    },
    {
      "value": "78",
      "unit": "%",
      "label": {
        "en": "Q6 share of model-line discussion",
        "zh": "Q6 在车型线讨论中的占比"
      },
      "definition": {
        "en": "Standard Q6 e-tron share of overall discussion; the SQ6 accounts for 22% in the same table.",
        "zh": "标准版 Q6 e-tron 在整体讨论中的占比；同一表格中 SQ6 占 22%。"
      },
      "source": {
        "en": "Report p.3 · Attention Change by Model",
        "zh": "原报告第 3 页 · 分车型关注度变化"
      }
    },
    {
      "value": "45",
      "unit": "%",
      "label": {
        "en": "Software share of negative feedback",
        "zh": "软件问题在负面反馈中的占比"
      },
      "definition": {
        "en": "Software and usability issues as a share of all analysed negative feedback across both variants.",
        "zh": "软件与易用性问题占两款车型全部已分析负面反馈的比例。"
      },
      "source": {
        "en": "Report p.7 · Negative Feedback Themes",
        "zh": "原报告第 7 页 · 负面反馈主题"
      }
    },
    {
      "value": "31",
      "unit": "%",
      "label": {
        "en": "SQ6 negative sentiment",
        "zh": "SQ6 负面情绪占比"
      },
      "definition": {
        "en": "Negative share of the SQ6 sentiment balance, against 11% for the standard Q6 e-tron.",
        "zh": "SQ6 情绪结构中的负面占比，标准版 Q6 e-tron 为 11%。"
      },
      "source": {
        "en": "Report p.8 · Q6 vs SQ6 Positioning",
        "zh": "原报告第 8 页 · Q6 与 SQ6 定位对比"
      }
    },
    {
      "value": "5.25",
      "unit": "×",
      "label": {
        "en": "SQ6 mechanical-failure incidence",
        "zh": "SQ6 机械故障报告率"
      },
      "definition": {
        "en": "Reported mechanical-failure incidence relative to the Q6 e-tron baseline; absolute rates are not disclosed.",
        "zh": "相对 Q6 e-tron 基线的机械故障报告率；绝对发生率未披露。"
      },
      "source": {
        "en": "Report p.8 · Model Comparison",
        "zh": "原报告第 8 页 · 车型对比"
      }
    },
    {
      "value": "62",
      "unit": "%",
      "label": {
        "en": "Western Europe share of global discussion",
        "zh": "西欧在全球讨论中的占比"
      },
      "definition": {
        "en": "Western Europe's share of worldwide public discussion for this model line, as stated in the report's key findings.",
        "zh": "按原报告核心发现，西欧在该车型线全球公共讨论中的占比。"
      },
      "source": {
        "en": "Report p.10 · Key Findings",
        "zh": "原报告第 10 页 · 核心发现"
      }
    }
  ],
  "topicTags": [
    "battery electric vehicle",
    "premium mid-size SUV",
    "market reach",
    "consumer sentiment",
    "software reliability",
    "800V charging",
    "SQ6 halo product",
    "Western Europe",
    "competitive intelligence"
  ],
  "sections": [
    {
      "id": "overview",
      "number": "01",
      "part": {
        "en": "Context",
        "zh": "背景"
      },
      "title": {
        "en": "Research overview and data basis",
        "zh": "研究概览与数据基础"
      },
      "lede": {
        "en": "What was studied, over which period, from which evidence — and the limits that apply to every number in this report.",
        "zh": "研究对象、时间范围、证据来源，以及适用于本报告每一个数字的边界条件。"
      }
    },
    {
      "id": "reach",
      "number": "02",
      "part": {
        "en": "Reach",
        "zh": "触达"
      },
      "title": {
        "en": "Reach and attention trend",
        "zh": "触达与关注趋势"
      },
      "lede": {
        "en": "One launch, two peaks and a slower-than-usual decay: the shape of public attention from first orders to the first year of ownership.",
        "zh": "一次上市、两个峰值、比惯例更慢的衰减：从首批订单到首年用车，公共关注度的完整形态。"
      }
    },
    {
      "id": "topic-shift",
      "number": "03",
      "part": {
        "en": "Reach",
        "zh": "触达"
      },
      "title": {
        "en": "From pre-launch to ownership",
        "zh": "从上市前到用车期"
      },
      "lede": {
        "en": "Discussion topics reversed between the launch phase and the delivery phase: platform hype gave way to real-world ownership experience.",
        "zh": "上市期与交付期的讨论主题发生反转：平台热度让位于真实用车体验。"
      }
    },
    {
      "id": "model-attention",
      "number": "04",
      "part": {
        "en": "Reach",
        "zh": "触达"
      },
      "title": {
        "en": "Attention change by model",
        "zh": "分车型关注度变化"
      },
      "lede": {
        "en": "The performance variant generated disproportionate pre-launch interest, then lost share once real cars reached real owners.",
        "zh": "性能版在上市前获得超额关注，但在真实车辆交付真实车主后失去份额。"
      }
    },
    {
      "id": "channels",
      "number": "05",
      "part": {
        "en": "Reach",
        "zh": "触达"
      },
      "title": {
        "en": "Channel and source mix",
        "zh": "渠道与来源结构"
      },
      "lede": {
        "en": "Official communication lost the conversation after deliveries. Review platforms and owner forums now carry the model line.",
        "zh": "交付之后，官方传播失去了对话主导权；评测平台与车主论坛成为车型线的主要载体。"
      }
    },
    {
      "id": "positive",
      "number": "06",
      "part": {
        "en": "Sentiment & product",
        "zh": "情绪与产品"
      },
      "title": {
        "en": "Positive feedback themes",
        "zh": "正面反馈主题"
      },
      "lede": {
        "en": "Three attributes carry the positive case: how the cars drive, how they charge, and what the cabin feels like.",
        "zh": "三个属性支撑正面评价：驾驶质感、充电能力与座舱体验。"
      }
    },
    {
      "id": "product",
      "number": "07",
      "part": {
        "en": "Sentiment & product",
        "zh": "情绪与产品"
      },
      "title": {
        "en": "Product and feature intelligence",
        "zh": "产品与功能信息"
      },
      "lede": {
        "en": "Every product attribute the report states, in one place — with “not stated” left explicit rather than filled by inference.",
        "zh": "原报告述及的全部产品属性集中呈现；“未说明”一律明确标注，不以推断填补。"
      }
    },
    {
      "id": "neutral",
      "number": "08",
      "part": {
        "en": "Sentiment & product",
        "zh": "情绪与产品"
      },
      "title": {
        "en": "Neutral discussion themes",
        "zh": "中性讨论主题"
      },
      "lede": {
        "en": "Comparison, variant choice and purchase timing: the questions buyers treat as arithmetic rather than allegiance.",
        "zh": "对比、版本选择与购买时点：购车者按算术而非品牌忠诚来处理的问题。"
      }
    },
    {
      "id": "negative",
      "number": "09",
      "part": {
        "en": "Sentiment & product",
        "zh": "情绪与产品"
      },
      "title": {
        "en": "Negative feedback themes",
        "zh": "负面反馈主题"
      },
      "lede": {
        "en": "Delivery, software and cold-weather range: the three issues that turned a strong launch narrative against the model line.",
        "zh": "交付、软件与低温续航：三个把强势上市叙事反转为负面议题的问题。"
      }
    },
    {
      "id": "comparison",
      "number": "10",
      "part": {
        "en": "Implications",
        "zh": "含义"
      },
      "title": {
        "en": "Model comparison and market implications",
        "zh": "车型对比与市场含义"
      },
      "lede": {
        "en": "The volume car is performing the brand role; the performance car is producing the brand risk.",
        "zh": "走量车型在承担品牌角色，性能车型在制造品牌风险。"
      }
    },
    {
      "id": "regional",
      "number": "11",
      "part": {
        "en": "Implications",
        "zh": "含义"
      },
      "title": {
        "en": "Regional intelligence: Western Europe acceptance",
        "zh": "区域洞察：西欧市场接受度"
      },
      "lede": {
        "en": "The region is the primary market and the primary test. The report gives qualitative regional signals, not country league tables.",
        "zh": "该地区既是主市场，也是主考场。原报告给出定性区域信号，而非国家排名。"
      }
    },
    {
      "id": "conclusions",
      "number": "12",
      "part": {
        "en": "Implications",
        "zh": "含义"
      },
      "title": {
        "en": "Conclusions and recommendations",
        "zh": "结论与建议"
      },
      "lede": {
        "en": "Five findings and five actions, with the success metrics and timelines the report assigns to them.",
        "zh": "五项发现与五项行动，并附原报告设定的成功指标与时间表。"
      }
    },
    {
      "id": "references-short",
      "number": "13",
      "part": {
        "en": "Implications",
        "zh": "含义"
      },
      "title": {
        "en": "References and research appendix",
        "zh": "参考文献与研究附录"
      },
      "lede": {
        "en": "The eight sources named in the report, the methodology it discloses, and the quality notes that accompany publication.",
        "zh": "原报告列出的八项来源、其披露的方法论，以及随发布附带的质量说明。"
      }
    }
  ],
  "structuredData": {
    "attentionTrend": [
      {
        "q": "2024 Q4",
        "v": 32,
        "event": {
          "en": "Initial order opening announcement",
          "zh": "首批订单开启公告"
        }
      },
      {
        "q": "2025 Q1",
        "v": 47,
        "event": {
          "en": "Official full specification reveal",
          "zh": "完整规格正式公布"
        }
      },
      {
        "q": "2025 Q2",
        "v": 71,
        "event": {
          "en": "European international media test drives",
          "zh": "欧洲国际媒体试驾"
        }
      },
      {
        "q": "2025 Q3",
        "v": 55,
        "event": {
          "en": "Pricing finalisation for Western European markets",
          "zh": "西欧市场定价最终确定"
        }
      },
      {
        "q": "2025 Q4",
        "v": 41,
        "event": {
          "en": "Production ramp-up updates",
          "zh": "产能爬坡进展更新"
        }
      },
      {
        "q": "2026 Q1",
        "v": 100,
        "event": {
          "en": "Official market launch event",
          "zh": "正式上市活动"
        }
      },
      {
        "q": "2026 Q2",
        "v": 88,
        "event": {
          "en": "First customer deliveries commence",
          "zh": "首批客户交付开始"
        }
      },
      {
        "q": "2026 Q3",
        "v": 76,
        "event": {
          "en": "Initial ownership reports and software feedback",
          "zh": "首批用车报告与软件反馈"
        }
      },
      {
        "q": "2026 Q4",
        "v": 69,
        "event": {
          "en": "Sportback variant launch",
          "zh": "Sportback 版本上市"
        }
      }
    ],
    "topicShift": [
      {
        "k": {
          "en": "Platform & Technology",
          "zh": "平台与技术"
        },
        "pre": 41,
        "post": 12
      },
      {
        "k": {
          "en": "Pricing & Specifications",
          "zh": "价格与规格"
        },
        "pre": 32,
        "post": 17
      },
      {
        "k": {
          "en": "Media Reviews & Comparisons",
          "zh": "媒体评测与对比"
        },
        "pre": 19,
        "post": 8
      },
      {
        "k": {
          "en": "Software Experience & Bugs",
          "zh": "软件体验与故障"
        },
        "pre": 3,
        "post": 37
      },
      {
        "k": {
          "en": "Real World Range",
          "zh": "真实续航"
        },
        "pre": 2,
        "post": 16
      },
      {
        "k": {
          "en": "Dealer Delivery Experience",
          "zh": "经销商交付体验"
        },
        "pre": 1,
        "post": 7
      }
    ],
    "channelMix": [
      {
        "k": {
          "en": "Automotive Review Platforms",
          "zh": "汽车评测平台"
        },
        "v": 41
      },
      {
        "k": {
          "en": "Owner & Enthusiast Forums",
          "zh": "车主与爱好者论坛"
        },
        "v": 29
      },
      {
        "k": {
          "en": "Official News & Press Releases",
          "zh": "官方新闻与新闻稿"
        },
        "v": 15
      },
      {
        "k": {
          "en": "Social Media Platforms",
          "zh": "社交媒体平台"
        },
        "v": 10
      },
      {
        "k": {
          "en": "General News Outlets",
          "zh": "综合新闻媒体"
        },
        "v": 5
      }
    ],
    "negativeThemes": [
      {
        "k": {
          "en": "Software & Usability Issues",
          "zh": "软件与易用性问题"
        },
        "v": 45
      },
      {
        "k": {
          "en": "WLTP Range Dissatisfaction",
          "zh": "WLTP 续航不满"
        },
        "v": 25
      },
      {
        "k": {
          "en": "Delivery Delays & Timing Confusion",
          "zh": "交付延迟与时间混乱"
        },
        "v": 15
      },
      {
        "k": {
          "en": "Mechanical Failures",
          "zh": "机械故障"
        },
        "v": 8
      },
      {
        "k": {
          "en": "Pricing Concerns",
          "zh": "价格顾虑"
        },
        "v": 7
      }
    ],
    "variantSentiment": [
      {
        "model": "Q6 e-tron",
        "positive": 68,
        "neutral": 21,
        "negative": 11
      },
      {
        "model": "SQ6 e-tron",
        "positive": 42,
        "neutral": 27,
        "negative": 31
      }
    ],
    "actionPlan": [
      {
        "priority": 1,
        "p_label": {
          "en": "1 · Critical",
          "zh": "1 · 关键"
        },
        "p_cls": "crit",
        "action": {
          "en": "Deploy urgent over-the-air software stability updates for all delivered vehicles.",
          "zh": "对所有已交付车辆推送紧急 OTA 软件稳定性更新。"
        },
        "metric": {
          "en": "Reduce software complaint volume by 70%",
          "zh": "软件投诉量下降 70%"
        },
        "timeline": {
          "en": "0–3 months",
          "zh": "0–3 个月"
        },
        "owner": {
          "en": "Software / OTA engineering",
          "zh": "软件与 OTA 工程"
        }
      },
      {
        "priority": 2,
        "p_label": {
          "en": "2 · High",
          "zh": "2 · 高"
        },
        "p_cls": "high",
        "action": {
          "en": "Adjust SQ6 e-tron pricing or standard feature specification to close the perceived value gap.",
          "zh": "调整 SQ6 e-tron 定价或标准配置，弥合感知价值缺口。"
        },
        "metric": {
          "en": "Reduce pricing-related negative sentiment below 30%",
          "zh": "价格相关负面情绪降至 30% 以下"
        },
        "timeline": {
          "en": "0–6 months",
          "zh": "0–6 个月"
        },
        "owner": {
          "en": "Product & pricing strategy",
          "zh": "产品与定价策略"
        }
      },
      {
        "priority": 3,
        "p_label": {
          "en": "3 · High",
          "zh": "3 · 高"
        },
        "p_cls": "high",
        "action": {
          "en": "Implement transparent delivery and update communication protocols for existing reservation holders.",
          "zh": "为现有预订用户建立透明的交付与更新沟通机制。"
        },
        "metric": {
          "en": "Eliminate delivery-timing confusion complaints",
          "zh": "消除交付时间混乱类投诉"
        },
        "timeline": {
          "en": "Immediate",
          "zh": "立即"
        },
        "owner": {
          "en": "Customer care & retail operations",
          "zh": "客户关怀与零售运营"
        }
      },
      {
        "priority": 4,
        "p_label": {
          "en": "4 · Medium",
          "zh": "4 · 中"
        },
        "p_cls": "med",
        "action": {
          "en": "Focus marketing communications on the standard Q6 e-tron; reduce SQ6 halo positioning until reliability issues are resolved.",
          "zh": "传播聚焦标准版 Q6 e-tron；在可靠性问题解决前，降低 SQ6 的光环定位。"
        },
        "metric": {
          "en": "Maintain Q6 e-tron positive sentiment above 65%",
          "zh": "Q6 e-tron 正面情绪维持在 65% 以上"
        },
        "timeline": {
          "en": "Ongoing",
          "zh": "持续"
        },
        "owner": {
          "en": "Brand & marketing communications",
          "zh": "品牌与市场传播"
        }
      },
      {
        "priority": 5,
        "p_label": {
          "en": "5 · Medium",
          "zh": "5 · 中"
        },
        "p_cls": "med",
        "action": {
          "en": "Publish independent verified real-world cold-weather range data.",
          "zh": "发布独立、经核验的低温真实续航数据。"
        },
        "metric": {
          "en": "Reduce range-related complaints by 40%",
          "zh": "续航相关投诉下降 40%"
        },
        "timeline": {
          "en": "3–6 months",
          "zh": "3–6 个月"
        },
        "owner": {
          "en": "Product communications / validation",
          "zh": "产品传播与验证"
        }
      }
    ]
  },
  "references": [
    {
      "n": 1,
      "title": "Reddit Audi Q6 Owner Community",
      "type": {
        "en": "Owner community forum",
        "zh": "车主社区论坛"
      },
      "used": {
        "en": "Topics (p.3)",
        "zh": "讨论主题（第 3 页）"
      }
    },
    {
      "n": 2,
      "title": "Audi Official Launch Information",
      "type": {
        "en": "OEM launch communication",
        "zh": "厂商上市传播"
      },
      "used": {
        "en": "Channels (pp.4–5)",
        "zh": "渠道结构（第 4–5 页）"
      }
    },
    {
      "n": 3,
      "title": "Electrifying Audi Q6 Review",
      "type": {
        "en": "Independent review",
        "zh": "独立评测"
      },
      "used": {
        "en": "Driving, charging (p.6)",
        "zh": "驾驶与充电（第 6 页）"
      }
    },
    {
      "n": 4,
      "title": "MotorAuthority SQ6 e-tron Review",
      "type": {
        "en": "Independent review",
        "zh": "独立评测"
      },
      "used": {
        "en": "SQ6 driving, cabin (p.6)",
        "zh": "SQ6 驾驶与座舱（第 6 页）"
      }
    },
    {
      "n": 5,
      "title": "Reddit Q6 vs SQ6 Comparison Thread",
      "type": {
        "en": "Owner comparison thread",
        "zh": "车主对比帖"
      },
      "used": {
        "en": "Competitors, variant delta, consideration (p.6)",
        "zh": "竞品、版本差异、购买考虑（第 6 页）"
      }
    },
    {
      "n": 6,
      "title": "Audi e-tron Forum Software Update Discussion",
      "type": {
        "en": "Owner forum thread",
        "zh": "车主论坛讨论帖"
      },
      "used": {
        "en": "Delivery, software, range, pricing (pp.7–8)",
        "zh": "交付、软件、续航、价格（第 7–8 页）"
      }
    },
    {
      "n": 7,
      "title": "Car and Driver Q6 / SQ6 Launch Analysis",
      "type": {
        "en": "Automotive press analysis",
        "zh": "汽车媒体分析"
      },
      "used": {
        "en": "Model comparison implication (p.9)",
        "zh": "车型对比结论（第 9 页）"
      }
    },
    {
      "n": 8,
      "title": "Audi 2025 Global Sales Report",
      "type": {
        "en": "Sales report",
        "zh": "销售报告"
      },
      "used": {
        "en": "Acceptance, tax-policy monitoring (pp.9–10)",
        "zh": "市场接受度、税收政策监测（第 9–10 页）"
      }
    }
  ],
  "methodology": {
    "steps": [
      {
        "en": "Public online discussion is recalled through keyword matching across social media platforms, news platforms and forums.",
        "zh": "通过关键词匹配，从社交媒体平台、新闻平台与论坛召回公开网络讨论。"
      },
      {
        "en": "Content is aggregated into an overall network volume measure and analysed qualitatively for communication-volume trends, platform distribution and topic heat.",
        "zh": "内容汇总为整体网络声量指标，并就传播量趋势、平台分布与话题热度做定性分析。"
      },
      {
        "en": "The report states that conclusions should be used as a reference together with actual business judgement.",
        "zh": "原报告明确，相关数据结论应结合真实业务判断作为参考使用。"
      }
    ],
    "notDisclosed": [
      "Absolute sample size and analysed item count",
      "Platform weighting, de-duplication, bot removal",
      "Language coverage and translation handling",
      "Sentiment coding rules and inter-coder agreement",
      "Per-platform date range and keyword query set",
      "Country-level definitions of Western Europe and Northern Europe"
    ]
  },
  "dataLimitations": [
    {
      "en": "The data is keyword-matched public web content, not a representative survey or a sales dataset.",
      "zh": "数据为关键词匹配的公开网络内容，不是代表性调研，也不是销量数据。"
    },
    {
      "en": "Recalled content may include a small amount of low-relevance material, as stated in the report.",
      "zh": "如原报告所述，召回内容可能包含少量低相关度材料。"
    },
    {
      "en": "Sample sizes, platform weighting, de-duplication, language handling and sentiment-coding rules are not disclosed.",
      "zh": "样本量、平台加权、去重、语种处理与情绪编码规则均未披露。"
    },
    {
      "en": "Media, reviewer and forum feedback is not equivalent to the views of all consumers or all owners.",
      "zh": "媒体、评测者与论坛反馈不等同于全体消费者或全体车主的观点。"
    },
    {
      "en": "Relative discussion volume is an index (peak = 100), not an absolute count.",
      "zh": "相对讨论量是指数（峰值 = 100），不是绝对数量。"
    },
    {
      "en": "2026 Q4 is a partial quarter; comparisons with full quarters are indicative only.",
      "zh": "2026 Q4 为不完整季度，与完整季度的比较仅供参考。"
    }
  ],
  "dataNotes": [
    {
      "id": "QN-01",
      "sev": {
        "en": "High",
        "zh": "高"
      },
      "loc": {
        "en": "p.3 table vs p.8 table",
        "zh": "第 3 页表格 vs 第 8 页表格"
      },
      "issue": {
        "en": "Model discussion share is reported as 78% Q6 / 22% SQ6 in the attention table, but 71% / 29% in the model-comparison table.",
        "zh": "车型讨论占比在关注度表中为 Q6 78% / SQ6 22%，在车型对比表中为 71% / 29%。"
      },
      "treatment": {
        "en": "Both figures are reproduced in their original context. The dashboard uses 78% / 22% with a visible flag; no reconciliation or averaging is attempted.",
        "zh": "两组数字均按原上下文保留。执行看板采用 78% / 22% 并标注提示；未做任何调和或平均。"
      }
    },
    {
      "id": "QN-02",
      "sev": {
        "en": "Medium",
        "zh": "中"
      },
      "loc": {
        "en": "p.3 topic-shift table",
        "zh": "第 3 页话题迁移表"
      },
      "issue": {
        "en": "Pre-launch topic shares sum to 98% and post-delivery shares to 97%; the change column sums to −1 percentage point.",
        "zh": "上市前各话题占比合计 98%，交付后合计 97%；变化列合计为 −1 个百分点。"
      },
      "treatment": {
        "en": "Reproduced as published. The unallocated remainder is not redistributed or explained by the site.",
        "zh": "按原文呈现。未分配余量未由本站重新分配或解释。"
      }
    },
    {
      "id": "QN-03",
      "sev": {
        "en": "Medium",
        "zh": "中"
      },
      "loc": {
        "en": "pp.4–5 channel data",
        "zh": "第 4–5 页渠道数据"
      },
      "issue": {
        "en": "Three channel measures use different bases: overall mix (41/29/15/10/5), phase shares (official news 37%→7%; owner forums 8%→39%) and variant review shares (SQ6 52% vs Q6 38%). They are not additive.",
        "zh": "三组渠道指标口径不同：整体结构（41/29/15/10/5）、阶段占比（官方新闻 37%→7%；车主论坛 8%→39%）与分车型评测占比（SQ6 52% vs Q6 38%），不可相加。"
      },
      "treatment": {
        "en": "Each figure is shown against its own stated base and labelled accordingly; no combined channel total is constructed.",
        "zh": "每项数字按各自声明的口径展示并标注；未构建合并渠道总量。"
      }
    },
    {
      "id": "QN-04",
      "sev": {
        "en": "High",
        "zh": "高"
      },
      "loc": {
        "en": "p.6 variant pricing",
        "zh": "第 6 页版本定价"
      },
      "issue": {
        "en": "A €30,300 delta against the SQ6's €93,800 starting price implies a €63,500 Q6 reference price; the report does not state the Q6 price, market, tax basis or equipment level.",
        "zh": "€30,300 的价差对照 SQ6 €93,800 起售价，隐含 Q6 参考价为 €63,500；原报告未说明 Q6 价格、市场、含税口径与配置等级。"
      },
      "treatment": {
        "en": "The delta and the SQ6 price are quoted as stated. No Q6 price is inferred; verification against current market price lists is required.",
        "zh": "价差与 SQ6 价格按原文引用。未推断 Q6 价格；需以当前市场价目表核验。"
      }
    },
    {
      "id": "QN-05",
      "sev": {
        "en": "Medium",
        "zh": "中"
      },
      "loc": {
        "en": "p.6 performance delta",
        "zh": "第 6 页性能差异"
      },
      "issue": {
        "en": "A 53 hp advantage over a 509 hp SQ6 implies a 456 hp Q6; the report does not state whether hp or PS is used, nor the acceleration measurement basis for the 0.7-second delta.",
        "zh": "SQ6 为 509 hp，领先 53 hp，隐含 Q6 为 456 hp；原报告未说明使用 hp 还是 PS，也未说明 0.7 秒差异的加速测量口径。"
      },
      "treatment": {
        "en": "All three figures are preserved as stated. Unit and test-condition verification is flagged for technical review.",
        "zh": "三项数字均按原文保留。单位与测试条件需技术复核。"
      }
    },
    {
      "id": "QN-06",
      "sev": {
        "en": "Medium",
        "zh": "中"
      },
      "loc": {
        "en": "p.6 range delta",
        "zh": "第 6 页续航差异"
      },
      "issue": {
        "en": "The SQ6 is said to give up 72 km of official range, but neither absolute WLTP figure nor wheel/tyre specification is stated.",
        "zh": "原报告称 SQ6 官方续航减少 72 km，但未给出 WLTP 绝对值，也未说明轮毂/轮胎规格。"
      },
      "treatment": {
        "en": "The delta is retained as published in the product-intelligence table; no absolute range is calculated.",
        "zh": "差异按原文保留于产品信息表；未计算绝对续航值。"
      }
    },
    {
      "id": "QN-07",
      "sev": {
        "en": "High",
        "zh": "高"
      },
      "loc": {
        "en": "pp.4, 6, 7",
        "zh": "第 4、6、7 页"
      },
      "issue": {
        "en": "Claims such as “100% of early owners”, “over 90% of orders”, “72% of forum commenters” and “38% of prospective buyers” are presented without sample size, recruitment method or denominator.",
        "zh": "“100% 的早期车主”“超过 90% 的订单”“72% 的论坛评论者”“38% 的潜在买家”等表述未披露样本量、招募方式或分母。"
      },
      "treatment": {
        "en": "Every such claim is shown with a scope note and is not generalised to all consumers. No percentages are recalculated.",
        "zh": "此类表述均附口径说明，不推广为全体消费者结论，也未重算百分比。"
      }
    },
    {
      "id": "QN-08",
      "sev": {
        "en": "High",
        "zh": "高"
      },
      "loc": {
        "en": "pp.8–9",
        "zh": "第 8–9 页"
      },
      "issue": {
        "en": "The 5.25× mechanical-failure incidence and the 2.1× recurring-software-bug frequency are ratios without base rates, exposure windows or sample definitions.",
        "zh": "5.25× 机械故障率与 2.1× 反复软件故障频率均为比值，缺少基线发生率、观察窗口与样本定义。"
      },
      "treatment": {
        "en": "Ratios are presented exactly as stated, labelled as relative; no absolute failure rates are derived.",
        "zh": "比值按原文精确呈现并标注为相对值；未推导绝对故障率。"
      }
    },
    {
      "id": "QN-09",
      "sev": {
        "en": "Medium",
        "zh": "中"
      },
      "loc": {
        "en": "p.10 key finding 5",
        "zh": "第 10 页核心发现 5"
      },
      "issue": {
        "en": "Western Europe is said to represent 62% of global public discussion, but the global scope, language coverage and volume basis are not disclosed.",
        "zh": "原报告称西欧占全球公共讨论的 62%，但未披露全球范围、语种覆盖与声量口径。"
      },
      "treatment": {
        "en": "The figure is carried with a denominator caveat; it is not used as a market-size estimate.",
        "zh": "该数字附分母说明，不作为市场规模估计使用。"
      }
    },
    {
      "id": "QN-10",
      "sev": {
        "en": "High",
        "zh": "高"
      },
      "loc": {
        "en": "p.9 chart",
        "zh": "第 9 页图表"
      },
      "issue": {
        "en": "The per-model negative-feedback chart shows five series groups but only three x-axis labels. “Camera recall” appears only in the chart, not in the narrative or the negative-theme table; per-model values are not tabulated.",
        "zh": "分车型负面反馈图包含五组数据，但仅显示三个横轴标签。“Camera recall”仅出现在图表中，正文与负面主题表均未提及；分车型数值未列表。"
      },
      "treatment": {
        "en": "The original chart is reproduced unaltered in the Source Chart Archive. No values are read off the image; the report's exact negative-theme table is used for the main chart.",
        "zh": "原图在“原始图表现场”中原样保留。本站不从图片读取数值；主图采用原报告精确的负面主题表。"
      }
    },
    {
      "id": "QN-11",
      "sev": {
        "en": "Medium",
        "zh": "中"
      },
      "loc": {
        "en": "p.1 comparison benchmark",
        "zh": "第 1 页对标基准"
      },
      "issue": {
        "en": "The claim that typical premium EV launches lose more than 70% of attention within three months is not attributed to any source.",
        "zh": "“高端电动车上市三个月内通常流失超过 70% 关注度”的说法未注明来源。"
      },
      "treatment": {
        "en": "Retained as the report's stated benchmark, explicitly labelled as unsourced.",
        "zh": "作为原报告表述的对标基准保留，并明确标注为未注明来源。"
      }
    },
    {
      "id": "QN-12",
      "sev": {
        "en": "High",
        "zh": "高"
      },
      "loc": {
        "en": "Data Basis Statement, p.1",
        "zh": "数据基础声明，第 1 页"
      },
      "issue": {
        "en": "The evidence base is keyword-matched public web content across social, news and forums. Sentiment coding rules, de-duplication, language handling and platform weighting are not documented; the data is not a representative consumer survey.",
        "zh": "证据基础为社交媒体、新闻与论坛中经关键词匹配的公开内容。情绪编码规则、去重、语种处理与平台加权均未说明；该数据不是代表性消费者调研。"
      },
      "treatment": {
        "en": "Stated prominently on every page. Media and forum feedback is never described as the view of all consumers.",
        "zh": "已在各页显著说明。媒体与论坛反馈从未被表述为全体消费者观点。"
      }
    },
    {
      "id": "QN-13",
      "sev": {
        "en": "Low",
        "zh": "低"
      },
      "loc": {
        "en": "p.2 2026 Q4",
        "zh": "第 2 页 2026 Q4"
      },
      "issue": {
        "en": "2026 Q4 is partial (“to date”, report dated 9 November 2026), so its 69% is not a full-quarter value.",
        "zh": "2026 Q4 为不完整季度（“截至目前”，报告日期 2026 年 11 月 9 日），其 69% 不是整季数值。"
      },
      "treatment": {
        "en": "Labelled as a partial quarter everywhere it appears; no quarter-on-quarter forecast is derived.",
        "zh": "在所有出现处标注为不完整季度；未据此推导环比预测。"
      }
    },
    {
      "id": "QN-14",
      "sev": {
        "en": "Low",
        "zh": "低"
      },
      "loc": {
        "en": "p.2 2026 Q4 peak event",
        "zh": "第 2 页 2026 Q4 峰值事件"
      },
      "issue": {
        "en": "The 2026 Q4 event is the “Sportback variant launch”, while the stated scope is the Q6 e-tron / SQ6 e-tron model line; Sportback inclusion is not defined.",
        "zh": "2026 Q4 的事件为“Sportback 版本上市”，而报告声明范围为 Q6 e-tron / SQ6 e-tron 车型线；Sportback 是否计入未作定义。"
      },
      "treatment": {
        "en": "The event is reproduced verbatim and the scope question is flagged for the research owner.",
        "zh": "事件按原文保留，范围问题提交研究负责人确认。"
      }
    },
    {
      "id": "QN-15",
      "sev": {
        "en": "Medium",
        "zh": "中"
      },
      "loc": {
        "en": "pp.9–10 · [8]",
        "zh": "第 9–10 页 · [8]"
      },
      "issue": {
        "en": "Reference [8], an “Audi 2025 Global Sales Report”, is cited for Western Europe acceptance and for EU EV tax-policy monitoring; the source-to-claim link cannot be verified from the document.",
        "zh": "参考文献 [8]“Audi 2025 Global Sales Report”被用于支撑西欧市场接受度与欧盟电动车税收政策监测；文件本身无法验证来源与论点之间的对应关系。"
      },
      "treatment": {
        "en": "Citations are preserved exactly. Source adequacy is flagged as unverified, not corrected.",
        "zh": "引用关系原样保留。来源充分性标注为未核验，未作修正。"
      }
    },
    {
      "id": "QN-16",
      "sev": {
        "en": "Medium",
        "zh": "中"
      },
      "loc": {
        "en": "Scope statement, p.1",
        "zh": "范围声明，第 1 页"
      },
      "issue": {
        "en": "“Western Europe” is not defined by a country list, while “Northern European markets” is used separately as an affected group.",
        "zh": "“西欧”未以国家清单定义，同时“北欧市场”又被单独作为受影响群体使用。"
      },
      "treatment": {
        "en": "No country-level data is inferred. Regional statements are reproduced qualitatively only.",
        "zh": "未推断任何国家级数据。区域表述仅作定性呈现。"
      }
    }
  ],
  "publicationStatus": "internal-review-required",
  "brandAuthorization": "none — independent research property",
  "contact": {
    "configured": false,
    "email": null,
    "formEndpoint": null
  },
  "assets": {
    "hero": "assets/img/hero.webp",
    "charging": "assets/img/charging.webp",
    "road": "assets/img/road.webp",
    "sourceCharts": [
      "assets/img/chart-trend.webp",
      "assets/img/chart-model-share.webp",
      "assets/img/chart-channel.webp",
      "assets/img/chart-negative.webp",
      "assets/img/chart-neg-by-model.webp"
    ]
  },
  "generatedAt": "2026-11-09"
}